Building an FAQ List to Streamline Pet Parent Communications
An FAQ, or Frequently Asked Questions, resource for your customers (pet parents) is a great way to provide information about your puppies and services. It can also help to reduce the time you spend communicating information to customers, as it allows customers to find answers to their questions quickly and easily.
A few things to keep in mind when creating an FAQ resource
Make sure the questions you include are relevant to your own program and commonly asked by your customers.
Keep the answers concise and to the point.
Use simple language that can be understood by everyone. Try not to use too much “technical” language that might only be understood by other dog breeders.
If your list is on a website, ask your designer or developer to include a search function so that users can easily find the answers they're looking for.
If you list is on a website, add links to other relevant pages within your website for further information.
Some breeders do not have a website for their program. That’s OK! There are other ways to share FAQs with your pet parents.
Here are some ways you can create this resource
Create a document (Word document, Canva doc, Google doc) that you can easily share with your pet parents via email or with a sharing link
Upload an FAQ document to the “Files” section of your Facebook Group
Create an FAQ post on your Facebook business page and “pin” the post so that it is easy for pet parents to find
Design easy-to-read graphics and post them in an “Album” titled “FAQs” on your Facebook business page or in your Facebook Group
Design easy-to-read graphics and use the “Story Highlights” feature to make them easy to find on your Instagram account
Design a free landing page in Canva and post the link in your Instagram bio
The next time a pet parent asks you a frequently asked question, you can simply point them in the direction of your FAQ list. Chances are, they will have several other questions answered in the process of reviewing your FAQs!
Building a list of FAQs related to your breeding program can seem like a daunting task for some, but TellTail is here to help! Below are some suggestions for frequently asked questions that many pet parents have in mind when looking for a new puppy.
Questions pet parents might ask that are related to the breed of dog you are selling
What is the average life expectancy of the breed of dog I am interested in?
What are the most common health problems associated with the breed of dog I am interested in?
What type of temperament can I expect from a puppy of this breed?
Are there any breed-specific behaviors or characteristics I should be aware of?
What is the average size of an adult dog of this breed?
Will this breed of dog require a lot of exercise?
What type of coat does this breed have, and how much grooming will it require?
Questions pet parents might ask that are related to your purchasing process
What breeds do you have available?
What is the process for purchasing a puppy?
Do you require a deposit to reserve a puppy?
What is included in the purchase price (e.g. vaccinations, microchipping, health guarantee)?
What is your return policy for puppies?
Can I meet the parents of the puppy before making a decision?
How do you socialize and train the puppies?
Can I see the puppy's medical records?
Do you offer any support or guidance after the purchase?
Questions pet parents might ask after they bring their new puppy home
What are the puppy's feeding and exercise requirements?
What vaccinations and preventative care does the puppy need?
How do I introduce the puppy to other pets or children?
What is the best way to potty train the puppy?
What are the common health issues for the breed and how can I prevent or treat them?
What is the best way to socialize and train the puppy?
Can I contact you for support or advice if I have any questions or concerns?
Can I provide updates or photos of the puppy as it grows?
These suggested questions are a starting point. Remember to tailor your list of FAQs to your own breeding program, since no two programs are alike!
