The term “SEO” is thrown around a lot in website discussions. Many dog breeders don’t even know what SEO stands for, let alone how to implement an SEO strategy for their websites.

In this article I would like to help you understand what SEO is, how it can substantially benefit your website traffic and overall online presence, and how you can easily implement your own basic SEO strategy without hiring any help.

There is a marketing term that is being used in the dog breeding world right now: Lifetime Breeder Support. I call it a marketing term because I am seeing it used more often than not as a way for breeders to add value to their puppies. However, I do not typically see a definition for this term from the breeders that use it.

The short answer - Find a breeding mentor to guide you through the testing, certifications, the actual mating and whelping process, and locating quality homes for the puppies.

As a breeder, I know that marketing is often the last thing on our to-do lists when it comes to running our dog breeding businesses. We just sit around all day and play with puppies, right? If I had a dollar for every time someone has said that to me…

Back in the day, best practice for breeding was to wait until a dog was at least 2 - 4 years old, had at least 3 heat cycles to breed, and also to skip at least 1 cycle between litters. Like many other things we used to do, when science is finally applied to our profession and we get information from good data, we realize that we could be doing better.

This is another post that’s probably going to upset a few people. It’s about the predictiveness of puppy temperament testing. Temperament testing has been an important fixture in determining suitability of dogs for service work, therapy work, police and military service, and even for companion dogs.